Branding & Logo Design
Brand identity, logo systems, and guidelines built to work across digital, print, and application at every size.
- 16px
- Marks tested to favicon scale
- AA
- Accessible colour pairings
- 4-8 wk
- Typical engagement
About branding & logo design
A logo is not a brand, but it is the part everyone judges. It has to work at sixteen pixels in a browser tab and on a building, in full colour and in single-colour print, on light and dark backgrounds.
Positioning before visuals
Good identity work starts with what the organisation actually is and who it serves. Without that, design review becomes a series of personal preferences with no criteria for resolving them.
A system, not a single mark
We deliver a system: primary and secondary marks, a favicon-scale variant, clear-space and minimum-size rules, colour palettes with accessible pairings, and typography with defined hierarchy. Real-world application needs all of these, and identities that supply only a logo fragment on first contact with reality.
Accessible colour from the outset
Brand palettes frequently fail contrast requirements, which forces awkward compromises later in product design. We check accessible pairings during palette development and document which combinations are safe for text.
What the engagement includes
Positioning & discovery
What the organisation is and who it serves, agreed before design.
Logo system
Primary, secondary, and small-scale marks in all required formats.
Colour & typography
Palettes with verified accessible pairings and type hierarchy.
Brand guidelines
Clear-space, minimum-size, and application rules documented.
What you get
The measurable results this service is accountable for.
- Identity grounded in positioning, not preference
- Marks that work from favicon to signage
- Accessible colour pairings documented upfront
- Guidelines that keep application consistent
- Full asset set in production-ready formats
A process without surprises
Clear checkpoints at every stage, so you always know what is shipping and when.
- 1
Research & discovery
We learn the users, the business goals, and the constraints before proposing any visual direction.
- 2
Structure & wireframes
Information architecture and low-fidelity flows agreed before visual design begins.
- 3
Visual design & system
High-fidelity design built as a reusable system rather than a set of one-off screens.
- 4
Prototype & handoff
Interactive prototype for testing, then developer-ready specs, tokens, and assets.
What is included at each tier
Engagements scale with your stage. Every tier includes everything below it.
| What's included | Starter | Growth | Enterprise |
|---|---|---|---|
| Positioning & discovery | Included | Included | Included |
| Logo system & formats | Included | Included | Included |
| Colour & typography system | Not included | Included | Included |
| Brand guidelines document | Not included | Included | Included |
| Application templates | Not included | Not included | Included |
Sectors we work in
We check colour accessibility during palette development, which prevents the compromises that surface later in product design.
Common questions
How many concepts do we get?
Do we own the artwork?
More ui/ux & graphic design services
Ready to talk about branding & logo design?
- No-obligation quote
- Reply within 1 business day
- You own every asset